iUP is an innovative Italian startup, focusing on the development of applications for smartphones of its own design.


The company can count on a broad and solid structure, consisting of five passionate professionals in the internal team, including the two co-founders, supported by about thirty external collaborators, both on the technical and structural support sides.


Since the beginning, iUP is organized with the base of an open innovation model, acting as the only solution, capable of allowing a new reality to support the challenge within a highly competitive market such as that of mobile applications, a market that is strongly characterized by a constant innovative push both from a technical and a creative point of view and influenced by continuous new trends.


And this is exactly what open innovation means: investing in the growth and development of a company, exploiting the added value of synergies and external contributions, whether they are people, technologies or ideas.


Recently, we won the “Business Incubator 2018” contest, promoted by the ComoNExT technological center and the Como Chamber of Commerce, resulting in the best startup among over twenty participants. Following this critical step, in addition to being able to take advantage of a vital incubation path guided by the experienced ComoNExT tutors, we also had the opportunity to set up our headquarters.


But we’re not going to stop here. Our short-term goal is to access similar incubation and acceleration pathways. We are indeed participating in other important call and startup competitions at a national and European level, offering awards, services, and visibility together with an increase in the network with all fundamental elements to quickly grow our startup.